Start your fashion brand on the right foot with expert guidance every step of the way
Time’s up for excuses and delays! I’ll be your extra set of eyes, guiding you and your brand to success at every step. It’s time to ACT NOW!
Years of Experience
6
Amount of Sold Prododucts
469,000
Revenue to Date
$50M
Average Review
4.9
One-time Consultations
Pick my brain and grow your fashion business! Whenever you hit a wall and need someone to brainstorm with, this consultation is for you! We'll dive deep into your challenges, spark fresh ideas, and create actionable plans to move forward. Whether it's refining your designs, improving your marketing strategy, or navigating the fashion industry, I’m here to help you unlock your business's full potential. Let's turn those roadblocks into stepping stones together!
Fashion Academy
Fashion Academy offers a 6-month online program for a select group of 10 participants, providing personalized attention through weekly or bi-weekly live coaching sessions. The academy focuses on closely mentoring fashion enthusiasts to elevate their skills and knowledge in the fashion industry.
1-on-1 Mentoring
Get Kanessa's full attention! Join weekly calls with Kanessa and stay in touch daily through chat. I’ll be your guide, keeping a bird's-eye view on your business growth.
Benefits
Personalized support to improve your
skills
Having a partner in your business growth process
Learn from real experiences
not just from theory
Opportunities for community learning and networking
Ongoing motivation
and
accountability
How MULU Started
From humble beginnings..
What began as a silly idea one day grew into something massive! If I had known what the journey would entail beforehand, I’m sure I would have never started. But now, looking back, I’m so glad I took that step. The challenges and successes have shaped the path to where we are today.
Starting from nothing, MULU has become a recognized brand in both casual and sportswear, now selling in over ten countries. Our collections cater to women, men, and soon, children. This growth has been incredible, and it's a testament to the hard work and passion behind every piece we create.
We've also taken a significant step by acquiring our own manufacturing facility. This move not only supports our expansion but also allows us to manufacture for other brands and offer wholesale services. Having control over our production process ensures the highest quality for our products and helps other businesses grow. MULU’s journey is a story of perseverance, innovation, and community, and I couldn’t be prouder of how far we’ve come.
About Our Founder,
Kanessa Muluneh
I launched my clothing brand, MULU, on my birthday, October 26th. As a plus-size powerlifter, I struggled to find gym wear that fit right. Stores only offered sizes up to extra large, which didn’t work for me.
During my maternity leave, I started designing clothes. Even though I had no background in fashion, I connected with a manufacturer to create samples. I wore my colorful designs to the gym, and they quickly caught people's eyes. Soon, others were interested, and that’s how MULU was born.
When the COVID-19 pandemic hit, my manufacturer faced big challenges. To keep things going, I bought the manufacturing business. This move allowed me to scale from a few countries to over 10 and continue expanding today.
Now, I focus on helping startups and scale-ups instead of large-scale corporate manufacturing. With my firsthand experience in the industry, I’m ready to guide new brands toward success.
Q: How to Start a Clothing Business?
A: Begin by identifying your niche and target market. Research the industry and your competition thoroughly. Next, create a solid business plan outlining your goals, strategies, and financial projections. Secure funding, if necessary, and start designing your clothing line. Establish a relationship with a reliable manufacturer, and begin with a small, manageable collection. Lastly, develop a strong brand identity and start marketing your products online and through social media.
Q: How Can I Scale My Clothing Brand?
A: To scale your clothing brand, focus on building a strong online presence and leveraging social media marketing. Expand your product line to cater to a broader audience while maintaining quality and brand identity. Utilize influencer marketing and collaborations to increase brand visibility. Invest in efficient supply chain management and consider acquiring your own manufacturing facility, as MULU did, to ensure quality and scalability.
Q: How Much Is It to Start a Clothing Brand?
A: The cost to start a clothing brand can vary widely based on several factors, including the scope of your initial collection, quality of materials, manufacturing costs, marketing, and operational expenses. A small-scale startup might require anywhere from $10,000 to $50,000, while a more ambitious launch could exceed $100,000.
Q: Do I Need Formal Education for Fashion Designing?
What Do I Need for a Clothing Brand?
Where Can I Learn Fashion Designing?
A: While formal education can provide valuable skills and knowledge, it is not strictly necessary to succeed in fashion designing. Many successful designers, including me, have built their brands through self-teaching, practical experience, and mentorship.
A: To start a clothing brand, you'll need a unique brand identity, a well-defined target market, and a solid business plan. Essential components also include design skills or access to a designer, a reliable manufacturer, a marketing strategy, and an e-commerce platform or retail strategy for selling your products.
A: You can learn fashion designing through various online platforms, such as YouTube, Udemy, Coursera, and specialized fashion design websites. These platforms offer courses that cover everything from basic design principles to advanced techniques.
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Want to build your brand with MULU?
You can also let us take care of EVERYTHING
This isn’t just about premium clothing manufacturing—it’s your entry ticket to leading the fashion market. We offer a comprehensive suite of services designed for fashion entrepreneurs ready to make their mark.
Connect With Me!
Explore our MULU Fashion E-Lab elab.mulu.love
Interested? e-mail me at kanessa@mulu.love